Online Marketing Ideas for Dentists

Online Marketing Ideas for Dentists While referrals will remain your largest source of new patients, there are simple tactics that can improve your new patient acquisition, while building your local brand awareness and reputation.  Thankfully, many of these tactics are not difficult or expensive to implement and maintain.  Your time is valuable, so this article […]

15-Point Online Presence Analysis

Congrats!  You’ve taken the first step.   Your request for a 15-point analysis of your online presence has been recorded. We are normally able to compile this report within 3 business days. Once prepared, you will receive an email with the report. We applaud your interest in engaging with the online world in a more […]

Video Ads Are Just Better for Some Products

Our client has an awesome product. They ship inflated mylar balloons in a box to your special someone. It’s not just a balloon though, they sell the experience. The box contains a selection of gifts appropriate to the occasion you select on their website. For example, if you are sending a ‘get well soon’ […]

The Solution

Orange Local’s video team created this video to show the event of getting one of their fun products.  Cut shots show each item and the subtle response of the model helps to express the feeling. Which is what you are really buying.

The Result

Using a Facebook Video Ad targeted at a lookalike audience of the client’s past customers, more gross revenue in one week than their monthly average, a 400% increase in sales.  Since the audience size of 2.1 million was less than 1% saturated in that week, we project the ad can continue with similar results for quite a while.  How do we know the ad generated these sales?  The Facebook pixel, which is embedded in the client’s website reports each sale.  No guessing.